Cans are Cool (video)
Beverage Can Standards

Did you know the aluminum beverage can chills faster and stays colder longer than any other beverage container? That it is the most recycled drink container? And that it has a unique stacking ability? No wonder the aluminum can ranks as today’s most desirable, convenient, and environmentally friendly package.

A packaging staple for consumers since 19601, the versatile aluminum beverage can continues to take shape – literally. It is changing its sizes and shapes – such as the Heineken beer can shaped like a keg and wine packaged in a bottle-shaped can. Indeed, aluminum beverage cans are redefining industry standards. Cans of Guinness even contain a mechanism that releases carbon dioxide through the beer, creating a thick, creamy head as authentic as a slow pour from the draught in an Irish pub.

The Aluminum Beverage Can delivers the premier consumer experience. Because what consumers want, We CAN Do.

Count on the can manufacturing industry to introduce breakthrough packaging that delivers convenience for retailers and consumers. That’s why the aluminum can has grown well beyond its traditional 12-ounce format. Beverage cans today range in shape and run the size gamut from small and streamlined to big and hefty, with each can offering more choice to the consumer.

Environmental Benefits

*Courtesy of Novelis Corporation
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The aluminum can – the only packaging solution that is 100 percent recyclable –has the highest recycling rate for any beverage container at 65 percent. Just think, recycling one aluminum can saves enough energy to keep a 100-watt bulb burning for nearly four hours or to run your television for three hours. And aluminum’s recycling rate helps reduce the energy used to produce U.S. aluminum by nearly 50 percent. The typical can also comprises over 68 percent recycled aluminum.

Besides conserving energy, recycling protects precious resources and minimizes consumer and production waste. A can that is recycled can be back on the store shelf in just 60 days. And it require 95 percent less energy, generates 95 percent less emissions and creates 97 percent less water pollution than generating new metal from ore.

Each aluminum can is worth about a penny, and the industry pays more than $800 million every for recycled cans The Can Manufacturers Institute sponsors and participates in many charity-recycling events, educates communities on recycling’s benefits and puts the money from recycling back into community and charity projects.

Consumer Experience
Consumers prefer the “chillability” and easy storage of canned beverages. Their long shelf-life and preserved taste let consumers stock up, stack up and stay supplied. The familiar fizz from a newly opened canned carbonated beverage offers another reason why consumers choose canned.

New Market Segments
Beverage cans are no longer simply homes for carbonated soft drinks or beer. Cans are used today for energy drinks, coffee and even wine. They’re also uniquely suited for dairy beverages and for beverages with medical or health benefits, known as nutraceuticals.

[1] For frozen juice concentrate